4 x 4 Presentations

Presentation Image

Reaching all the members of the audience with your presentation and message is always challenging. Start giving yourself a 4×4 edge when preparing content and delivery. The 4×4 edge takes into account the 4 attitudes and 4 functions related to Myers-Briggs Type Indicator typology.

4 Attitudes

The attitudes influence the delivery—how people like to have information presented. Attitudes describe an inner or outer focus of energy (Extraversion—E or Introversion—I) and an orientation to structure (Judging—J or Perceiving—P).


Your Actions


  • Convey energy and enthusiasm about the topic.

  • Give implications for action

  • Allow time for participation and discussion


  • Provide written materials ahead

  • Pause when asking for a response

  • Be prepared to draw out some individuals with specific questions


  • Start and end on time

  • State at the beginning how long you will speak

  • Present information in a structured framework

  • Be organized using audiovisual support materials


  • Respond to questions or issues arising during the presentation

  • Offer the presentation as an opportunity to explore options or gather data

  • Use processing words: completing, discussing, examining

4 Functions

The functions influence the content or what information people want included. Functions are the 4 basic mental processes: Sensing—S, Intuition—N, Thinking—T and Feeling—F.


Your Actions


  • Include specifics, facts and details

  • Show why it is realistic, makes sense

  • Include real life applications and examples of where this has worked before.

  • Quote authorities to support your ideas


  • Give an overview of your presentation at the beginning; put it in context

  • Talk about cutting edge happenings

  • Mention several possibilities or challenges


  • List all the costs and benefits, pros and cons

  • Structure the information logically

  • Be succinct

  • State any abstract principles or theories involved.


  • Show the impact on people

  • Tell who supports the idea

  • Express appreciation for others’ contributions

Although this list looks long and seems to be a lot, remember that your presentation style reflects your own preferences. In other words, half of the actions on the table will come naturally to you. So for maximum impact, focus on the actions for your non-preferred functions and attitudes.

Source: TypeWorks — “Type-Tuning Your Presentation”,

by Kay Abella & Sue Dutton

“Your ability to communicate with others will account for fully 85% of your success in your business and in your life.”

Brian Tracy