4 x 4 Presentations
Reaching all the members of the audience with your presentation and message is always challenging. Start giving yourself a 4×4 edge when preparing content and delivery. The 4×4 edge takes into account the 4 attitudes and 4 functions related to Myers-Briggs Type Indicator typology.
The attitudes influence the delivery—how people like to have information presented. Attitudes describe an inner or outer focus of energy (Extraversion—E or Introversion—I) and an orientation to structure (Judging—J or Perceiving—P).
The functions influence the content or what information people want included. Functions are the 4 basic mental processes: Sensing—S, Intuition—N, Thinking—T and Feeling—F.
Although this list looks long and seems to be a lot, remember that your presentation style reflects your own preferences. In other words, half of the actions on the table will come naturally to you. So for maximum impact, focus on the actions for your non-preferred functions and attitudes.
Source: TypeWorks — “Type-Tuning Your Presentation”,
by Kay Abella & Sue Dutton
“Your ability to communicate with others will account for fully 85% of your success in your business and in your life.”